About us

Brand Story: American Handmade Craftsmanship, Empowering Wholesale Partners for Win-Win Success

Rooted in the profound soil of American jewelry craftsmanship, we have always adhered to a pure philosophy: every handmade necklace should be inscribed with the warmth of craftsmanship and the soul of unique design; every wholesale cooperation should be a solid starting point for mutual win-win success. As a U.S.-based independent website brand specializing in handmade necklaces, our story begins with reverence for traditional craftsmanship and is built on unwavering commitments to wholesale partners.

Our core workshop is rooted in a town rich in cultural and creative heritage in the American Midwest—a place that has nurtured many renowned jewelry craftsmen in the industry and inherited the core gene of American handmade jewelry: "the coexistence of practicality and aesthetics." We deeply understand the precious value of handmade jewelry and have a precise insight into the core needs of the wholesale market for handmade necklaces with "high quality, strong characteristics, and stable supply." Therefore, we abandoned the shortcut of industrial mass production, assembled a team of senior craftsmen with more than ten years of jewelry-making experience, and embarked on a dedicated journey in handmade necklace wholesale.

For us, "purely handmade" is never a marketing slogan, but a core principle integrated into every product. Starting from raw material selection, we implement strict screening standards: carefully selecting high-quality materials such as natural gemstones, sterling silver, and heavy gold plating from local U.S. and globally compliant channels, resolutely rejecting cheap alternatives to ensure every necklace can stand the test of the end market. In the design phase, we have formed a core team consisting of local U.S. designers and senior craftsmen. Drawing inspiration from the diverse cultural texture of the United States—from the unbridled freedom of the western wilderness to the fashionable minimalism of urban streets, and to the classic patterns in retro trends—each design undergoes repeated polishing and iteration. It not only retains the unique texture of handmade craftsmanship but also accurately meets the fashion trend needs of retailers in the U.S. and around the world.

In our workshop, there are no cold assembly lines—only the focused figures of craftsmen carving with dedication. A piece of metal undergoes precise cutting, repeated polishing, and accurate shaping; a gemstone goes through layers of selection, hand setting, and careful buffing. Every link is completed by the craftsmen's own hands. We continue to use some classic techniques from century-old American jewelry workshops, such as the improved invisible setting technique and traditional hand-poured glass craftsmanship. At the same time, we integrate modern design concepts, allowing every necklace to have both the texture of time precipitation and the aesthetic needs of contemporary consumers. More notably, thanks to the characteristics of pure handmade production, even necklaces of the same style will show unique details due to subtle differences in the craftsmen's techniques. This "commonality of uniqueness" has become the core competitiveness that makes our products stand out in the homogeneous market.

Since the brand was founded, "focusing on wholesale" has become our core positioning. We deeply understand that the success of wholesale partners is the foundation for the long-term development of our brand—and the core support for all this comes from our two major core competencies: a top-tier local designer team and a full-link controllable and efficient supply chain system. The designer team is our "creative engine." All members are from well-known U.S. design schools and top-tier jewelry brands in the industry, with an average of more than 15 years of experience in American-style jewelry design. They not only have a deep insight into the fashion trends of fashion capitals such as New York and Los Angeles but also can accurately capture the aesthetic needs of different customer groups. They launch more than 20 original designs every month and support customized design and development according to the end positioning of wholesale partners, helping you seize market opportunities from the source. In terms of the supply chain, we have built a full-link self-controlled system covering "raw material procurement, handmade production, quality inspection, and warehousing and logistics": raw materials are directly purchased from local U.S. and globally compliant high-quality suppliers to control costs and quality from the source; the core workshop is equipped with more than 20 senior craftsmen with over ten years of experience, adopting standardized handmade production processes to achieve stable production capacity while retaining craftsmanship. It can accurately meet the needs of different scales—small-batch restocking for small boutiques can be shipped out in as fast as 72 hours, and bulk customization for large chain brands can also be delivered strictly on schedule. At the same time, we learn from the service experience of mature American jewelry wholesale brands to provide all-round empowerment support for partners: a clear and transparent tiered wholesale price system, a flexible minimum order quantity (MOQ) policy, professional product catalogs and core selling point analysis, and dedicated wholesale consultants for full-process follow-up. One-stop service from order confirmation to logistics tracking minimizes your cooperation costs and communication costs.

Relying on top-tier design strength and stable supply chain guarantees, our handmade necklaces have covered boutiques, fashion collection stores, and cultural and creative shops in all 50 U.S. states through wholesale channels—from high-end specialty stores around New York's Fifth Avenue to trendy cultural and creative markets on California's coast, and to chain jewelry stores in midwestern cities. With unique design and stable quality, our products have become a core profitable category for many wholesale partners, with an end-market repurchase rate exceeding 70%. Every necklace inscribed with our craftsmanship creates practical value for retailers and conveys the beauty of American handmade art to wearers. As a U.S.-based brand, we adhere to strict standards in fulfilling social responsibilities: more than 90% of the workshop employees are local residents, we strictly follow U.S. labor standards, reject sweatshop models, and regularly participate in community cultural and creative public welfare projects. We practice the commitment of "local brands serving and giving back to the local community" with practical actions, and also add social responsibility endorsement to the brand cooperation of wholesale partners.

Today, our independent website has become a core window for wholesale partners around the world to learn about and purchase American handmade necklaces. Here, there is no cumbersome retail interference—only clear wholesale policies, detailed product parameters, real workshop photos, and compliance certification displays. You can directly view samples, inquire about quotations, and place orders online, making every cooperation simple, transparent, and efficient.

We have always believed that top-tier design, a stable supply chain, and sincere cooperation are the cornerstones of long-term win-win success. In the future, we will continue to invest in the construction of the designer team and supply chain upgrading, and work hand in hand with every partner with more exquisite craftsmanship, more market-oriented designs, and more efficient wholesale services to bring the craftsmanship beauty of American handmade necklaces into more people's lives and create more substantial commercial value together.

From American Necklace Experts, For Wholesale Partners. Craftsmanship as the Foundation, Win-Win for the Future.